The long run nature-based tourism businesses service

The long run  is a membership organisation of nature-based tourism businesses committed to driving sustainability. The community is global in scope and growing. The aim is to maintain a healthy and productive planet for posterity. Collectively we aspire to conserve 20 million acres of biodiversity & improve the life of two million people by 2020. We seek to support, connect & inspire nature-based businesses to excel in following the highest standards of sustainability encompassing Conservation, Community, Culture and Commerce (4Cs).

CONSERVATION

Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs.

COMMUNITY

People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.

CULTURE

Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future.

COMMERCE

Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so.