Altered

Altered was founded in 2016 by Professor Kaj Mickos, Johan Nihlén and Mikael Abbhagen. Their respective expertise from innovation, design, branding and user experience have come together to build the philosophy behind Altered products. Creating a people over technology focus, where world leading sustainability is complemented by user experience, functionality and design that is as good, or better, then existing products on market.

Then everything kicked off

Producing products that focus on Sustainability first is not enough. We’ve all seen those kinds of “engineering solutions” before, and none of them have ever gotten a real penetration or impact. We are all used to a certain lifestyle, and – if we aim to reach the many people – we have to create extremely sustainable products that looks great and that don’t compromise on the experience or functionality we are accustomed to.

This really resonated with a lot of people as shown in the original Kickstarter campaign in 2016 that was spread across the globe and had +40 million views on Facebook alone. From there Altered has continuously developed new technologies that meet different user needs across the globe.

Simple solutions. Huge Impact

Today Altered has a team of experts within innovation, production & design that are working on developing new technologies that can have an impact for everyone. “Our mission is to develop very simple solutions that can be implemented all over the world. Our products are possible to install in more than 10 billion faucets and showers already in the market today.”

Each year, more than 1 billion units of taps and showers are sold. If these would use Altered Technologies, we would save more than 9 000 billion liters of water and more than 70 million tons of CO2. Every year.