MyPura

 Eco-friendly baby care products that are affordable and accessible to all, allowing parents to look after their planet while caring for their children

We have carefully selected accredited suppliers to help ensure that we’re creating the most sustainable products possible.

Our wipes contain no plastic, are 100% biodegradable and have been created using a careful balance of sustainable materials with no impact on performance, price or convenience to consumers.

When making our nappies, we ensure that there is no production waste ending up in landfill and we use 100% green electricity. Our nappies have been awarded the EU Ecolabel - meaning they meet the highest environmental standards.

Where possible, we have replaced the non-renewable material that is found in other nappies with alternatives from renewable sources. Our suppliers are constantly evolving and have clear long term sustainability goals that they are actively working towards.

We have also worked hard to minimise the packaging used for all our products as much as possible, whilst preserving their quality and longevity, and are actively exploring non-plastic based and even more sustainable solutions for the future.