Sproud

Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden, a progressive city where many food, health, and lifestyle trends start. Our founders have a shared passion for the split pea, discovered after decades of working in innovative, environmentally friendly food and drink sectors.

Since 2018 you can find Sproud in both grocery stores, cafés, and restaurants in the US, UK, and 26 other countries worldwide. We are headquartered in Malmö and have offices in London and LA.

We create change today. Not tomorrow. We're guided by strong values and work towards a clear vision – to make more people discover The ALT Side.

Sproud's investors include London-based VGC Partners, specializing in innovative growth companies, Sweden-based investor company Dream Beverage Group, and Findeln Holding, a Malmö-based family-owned investment company in which Sproud's co-founder Nicklas Jungberg is the majority owner.